WAVES: A Platform for Collaborators and Content Creators in India’s Music Industry
The Context of WAVES Summit on Mumbai, May 4, 2025
In the bustling city of Mumbai, on May 4, 2025, the third day of the WAVES 2025 Summit marked a significant event. As the summit titled “Taking Indian Music to New Heights,” it brought together industry visionaries and changemakers to explore the future of Indian music. This event highlighted the growing importance of collaboration in the music industry, particularly within the constraints of content creation and marketing.
What is WAVES?
WAVES stands for World Animation Video Exchange System. It’s a platform designed to facilitate creative collaboration among creators, businesses, governments, and institutions. The summit underscored that this collaboration isn’t limited to animation but extends to various forms of art and music, emphasizing the interconnectedness of creativity across industries.
Why Collaborate at WAVES?
At WAVES 2025, participants were reminded that quality surpasses quantity in the music industry. This principle was central to discussions on content creation, collaboration, and monetization strategies. speakers shared insights on how artists can effectively use platforms like YouTube and social media to showcase their talent while emphasizing content’s appeal.
The Rise of Indian Music at WAVES 2025
Indians are leading the charge in the music industry with a growing demand for fresh, innovative content. From global collaborations to local content, India is emerging as a hub for creativity. This momentum was reflected during the event, where speakers highlighted the need for a sustainable and value-driven market for Indian music.
Key Points from Speakers
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Himesh Reshammiya: Discussed WAVES as a platform for content creators and collaborators, emphasizing preparation to avoid the “limited opportunities” in the past. He stressed the importance of quality over quantity in today’s collaborative world.
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Kwee Tiang: Focused on the evolving dynamics of Asian and global music markets, stressing the need for sustainable and value-driven consumption culture in India.
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Dr. Richard Gooch: Talked about data-driven strategies and global standards to safeguard Indian music on international platforms, highlighting the importance of cultural impact.
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Vikram Mehra: Assessed the symbiotic relationship between artists and labels, discussing how collaboration can drive innovation and growth.
What Happened at WAVES 2025?
The summit was a highlight of India’s growing music industry. With speakers discussing collaboration strategies, content creation, and monetization, it underscored that innovation is key for future growth. The event also highlighted the role of content in capturing global attention while resonating deeply with local audiences.
Conclusion
As WAVES 2025 concluded, the focus on quality and collaboration in the music industry became clear. speakers emphasized that creativity is a shared resource, driving progress and innovation globally. This message resonated with both participants and attendees, encouraging more creators to collaborate and embrace the possibilities of innovative content in India’s music industry.