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WAVES 2025 discusses Accessibility in Media and Entertainment Sector Experts Call for Inclusive Innovation and Policy Reform Accessibility must be viewed not as a compliance checkbox but as a creative, ethical, and strategic imperative India is not just catching up; in many ways, we are leading the conversation on inclusive design Brij KothariWe’re laying the groundwork for systemic change in how accessibility is implemented” Christopher Patnoe, Head of Accessibility and Disability Inclusion, Google

Published on 02-May-2025 09:07 PM

VWES 2025: The Future of Accessibility—A Call for Inclusive Innovation and Policy Reform

In an era of rapid digital transformation, accessibility has become not just a compliance checkbox but a cornerstone of inclusivity. As India transitions into a content revolution, accessibility stands as a vital pillar, ensuring every citizen can engage with media and entertainment without barriers. With experts from Google, IIT Delhi, and other top-tier institutions sharing insights, we delve into the significance of accessibility in shaping this digital landscape.

Accessibility Must Be viewable… Inclusively

The rise of streaming platforms, social media platforms like TikTok and Instagram, and even traditional media giants like Netflix and Disney has transformed how we interact with content. Accessibility now isn’t just a checkbox—it’s a strategic imperative driving innovation. India is leading the charge in redefining accessibility beyond visual impairment; it’s about preserving cultural, spiritual, and creative identities across generations.

Experts Call for Inclusive Innovation

Christopher Patnoe from EMEA at Google shares that while many countries have robust laws on media content, enforcement often lags behind. The European Accessibility Act is a promising step forward, offering opportunities for systemic change in India to achieve greater inclusivity. By prioritizing accessibility now, we set the stage for a more equitable and vibrant digital landscape.

The Role of Technology

Advancements in AI and AI-driven services are revolutionizing content creation. Platforms like Kintel use AI to provide sign language interpreters and voice-activated solutions, enhancing accessibility for those affected by disabilities. With technology alone insufficient, stronger government support, public-private partnerships, and inclusive policy-making are essential.

Legal and Policy Frameworks

The Global Partnership on Accessibility brings together governments, tech companies, and industry leaders to ensure comprehensive access across platforms. By fostering collaboration and increasing representation of persons with disabilities in policymaking and regulatory bodies, we build a foundation for equitable content creation.

The Role of Policymakers and Advocates

Rahul Bajaj and Danish Mahajan emphasize that policies are the heart of inclusivity. They highlight the importance of stronger legal frameworks and increased public-private partnerships to ensure equal access for everyone. Every decision matters in shaping this transformative future.

Conclusion: The Call for Change

Accessibility is more than a compliance checkbox—it’s about building a inclusive digital landscape where every voice is heard. From policymakers to tech companies, it’s time to take the lead and ensure that all media and entertainment platforms embrace inclusivity. Together, we can create a future where everyone thrives on the richness of digital content.


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