**Envisioned by Hon’ble PM Shri Narendra Modi, WAVES is not just another film shoot—it’s a beacon of hope and inspiration in the Entertainment Industry. In an interview delivered on behalf of Shah Rukh Khan, actor, filmmaker, and public figure, he reflected on the immense potential India holds as a destination for international filmmakers to shoot in its cities. He shared how WAVE Summit, the prime Minister’s initiative to bring together all media platforms, could be a game-changer for the entertainment industry.
The Idea Behind WAVE Summit: A Connection Between film and technology
Shah Rukh Khan emphasized the importance of making affordable cinema accessible. “We are thinking about making it so that even in tier-2 and tier-3 cities, films can be shot in a single-screen environment,” he said during his talk at the WAVE Summit. He added, “It’s not just about having a good camera; we need to bring it to the masses. That’s what makes WAVE a real game-changer for the entertainment industry.”
Integrating Media Across Sectors
Kanji Padukone, Deepika Padukone, and Karan Johar—all speakers at the WAVE Summit—acknowledge the wide scope of WAVE. “The various verticals are so far working in silos,” Deepika said. “WAVES has a wider scope, weaving together films, OTT, animation, AI, and more.” They shared how the initiative can create a unified audience, blending film with other media genres.
India’s Soft Power: Leading the Charge
Shah Rukh Khan took on the role of the outsider within the film industry. “We need to treat it as any other profession,” he said, “hard work and perseverance are no substitute for talent.” He emphasized that India has the potential to take a similar path to the likes of Bollywood’s stars.
The Journey: From Outsider to Ruler
Karan Johar also made an impactful statement. “India is a soft power,” he said, “and we’re leading the charge with WAVE in the years to come.” He noted that the key lies in focusing on one’s strengths and abilities rather than just image.
The Future of India: Diverse, Inclusive, and Rich
In his closing remarks, Karan Johar highlighted how WAVES could redefine India’s role as a diverse and inclusive hub. “We’re not just producing films; we’re creating an inclusive narrative,” he said. “This isn’t about the content but about changing perceptions.”
Conclusion: WAVE is More Than a Film Summit
WAVES stands for World of Animation, Entertainment, and Video Production. As PIB TEAM WAVES 2025, it represents the collective vision of filmmakers across India. The initiative not only strengthens the entertainment industry but also aligns with India’s growing diversity, inclusivity, and cultural richness.
Shah Rukh Khan spoke of his gratitude as a spokesperson for the film industry. “I want to say thank you,” he said, “for bringing this together.” He emphasized that WAVE is more than just a platform—it’s a beacon of hope and inspiration in the entertainment world.
As PIB TEAM WAVES 2025, we look forward to seeing how WAVE can redefine India as a leader in the entertainment industry. Together, let us create a future where the film industry isn’t just a pastime but a thriving force driving change and innovation.