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Breakout Session at Waves 2025 Highlights Madhya Pradesh as India’s Emerging Creative Hub

Published on 03-May-2025 08:01 PM

Breakout Session at Waves 2025 Highlights Madhya Pradesh as India’s Emerging Creative Hub

Introduction: The Role of Madhya Pradesh in Film Tourism Development

In the bustling landscape of Indian film tourism, Madhya Pradesh stands out as a visionary destination. Its rich history, breathtaking scenery, and skilled talent make it an ideal hub for filmmakers seeking innovation and growth. This blog post delves into why Madhya Pradesh emerges as India’s emerging creative hub, focusing on its role in film tourism through the Waves 2025 conference.

The Conference Highlights Madhya Pradesh’s Competitive Edge

The Waves 2025 event featured a Breakout Session titled “Digital Dreams & Cinematic Visions: Madhya Pradesh as the Next Creative Hub.” This session highlighted Madhya Pradesh’s strategic location, equipping filmmakers with access to innovative policies and supportive environments. Key areas included:

  • Film Tourism Policies: The state launched new initiatives such as AVGC X (AVGMX) Policy 2025, aimed at encouraging pre and post-production development.
  • IT Department Initiatives: FICCI AVGC Sector Expansion was introduced to support film production and related sectors.
  • Creative Hubs and Studios: Madhya Pradesh became a hub for creative studios like Creativeland Studios, known for their work in exciting genres.

These policies and initiatives underscore Madhya Pradesh’s competitive edge in the film industry, making it a top destination for filmmakers seeking growth opportunities.

** Ekta Kapoor’s Speech on Destination Selection**

Ekta Kapoor’s speech at the Waves 2025 session emphasized critical factors when choosing destinations. She highlighted Madhya Pradesh’s strengths:

  • Rebate and permissions: The state offers incentives to attract filmmakers.
  • Visual scenery: Its breathtaking beauty attracts film teams.
  • Shooting-friendly environment: The region is ideal for capturing compelling visuals.

Ekta Kapoor also mentioned the financial incentive policies, particularly 2.0, which aim to boost production by prioritizing repeat shooting and talent development.

The AVGC X Program and Madhya Pradesh’s Influence

The AVGC X (AVGMX) Policy 2025 introduced new opportunities for filmmakers in Madhya Pradesh. This program supported pre and post-production development, encouraging innovative storytelling. The region’s talent and competitive environment attracted top filmmakers, solidifying its position as a key destination.

Shri Dubey’s Insights on Policies and IT Department

Shri. D.R. Dubey, the Director of the Indian Film Technology Center (IT), highlighted the IT department’s efforts to support film development. The center’s initiatives in Madhya Pradesh aim to equip filmmakers with the tools needed for groundbreaking projects, further enhancing its status as a creative hub.

The Story Behind Stree 2

Shobha Sant shared her experience at the Stree 2 film production. This film, directed by Akshay Dhar, showcased the potential of Madhya Pradesh’s creative ecosystem. Her story emphasized how local talent and policies drive innovation in film, highlighting Madhya Pradesh’s role as a catalyst for creativity.

Conclusion: Madhya Pradesh’s emerging creative hub

Madhya Pradesh emerges as India’s emerging creative hub due to its strategic location, competitive edge through film tourism policies, and supportive environment for filmmakers. With AVGC X, IT department initiatives, and local talent, the region is poised to attract top talent, drive innovation, and foster growth in the film industry.

In conclusion, Madhya Pradesh is not just a filming destination—it’s an industry leader. Its policies, talent, and competitive edge make it an indispensable part of India’s film tourism development.


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